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The Political Power of Data Visualization

It’s funny… I got my start in information visualization with an Ignite presentation on data visualization about a year ago. (For those who don’t know, Ignite is a get together of geeks and artists where people give a 5 minutes presentation on something they love with 20 slides where the slides auto-progress every 15 seconds.) About a month later, I posted my first political infoviz and that started the hoopla that led to this blog.

And I just found another fantastic Ignite presentation on “The Political Power of Data Visualization“. This one is done by Alex Lundry (Twitter: @alexlundry), who actually works in the field with Target Point Consulting. (I don’t work in the field… I’m just a hobbyist.) That means if you want Info Viz done for your company or think tank, you should go to him.

Alex makes the exceptionally important point that visual communication and thinking (especially with info graphics) is THE wave of the future for policy communication. Let me be as clear as possible about this:

If you talk, you lose. If you show, you win.

Period. Showing people something makes them feel like they discovered it. It is THE way to convince people.

Visual thinking. Infographics. Data visualizations. Make them. Use them.

By the way, here’s my original Ignite presentation for anyone interested (skip the first 20 seconds, it’s embarrassing).